HeadCount Retail Insights Blog

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Is extrapolating traffic data from sample stores effective?

One question we get asked a lot is how many stores should have traffic counters so that traffic insights can be extrapolated to all stores in the chain.

We totally get it. Budgets are tight. Anything you can do to reduce cost is worth exploring, especially if you operate a large chain, So...do you really need to track traffic in all your stores or can you just simply install traffic counters in a sample of stores and then extrapolate the results? 

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