We often hear from store managers that they are frustrated because head office is telling them to sell more – often setting stretch goals – but nobody is actually helping them figure out how to get there. The good news is: giving your store teams the tools they need to succeed is a lot easier than you might think.
Imagine how powerful it would be if each of your managers could quickly spot missed sales opportunities down to the hour of every day? What could that mean to productivity?
Check out this short video for a practical example of how this works.
You can spot missed sales opportunities with store traffic and conversion insights. Unfortunately, most managers look at their data through the sales lens.
Click through the 3 charts below to see what looking at Sales, Transactions or a view with Traffic and Conversion data would illustrate for you.
If this is all the data the store manager has to rely on to try to spot missed sales opportunities, there just wouldn’t be any to spot. So then how do you spot missed sales opportunities? This is where store traffic and conversion data are really important.
If you’re looking to spot missed sales opportunities, you should look for them during the busiest traffic hours, which would be from noon to 3:00 PM. But beyond traffic, the chart also shows that conversion rates drop during these hours. Sagging conversion rates are the telltale sign that the store is missing
sales opportunities.
Shoppers are visiting the store, but they’re leaving without buying.
It’s the conversion sag that indicates exactly where this is occurring. Spotting missed sales opportunities isn’t difficult if you have the right data and it’s presented in the right way.
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